About Us

We are a female majority owned, woman's running apparel company based in Chicago, Illinois. Swirlgear is designed by our founder, Lacie Whyte. Being a longtime runner herself, she noticed a vacancy for running apparel that features performance fabrics, vivid colors and a sleek fit. Everything offered seemed to be uninspired color options, produced by large companies, and the fit never seemed quite right.  Thus, Swirlgear was born. As women, we wear a lot of hats: career, mother, sister, daughter, neighbor, friend, wife...Swirlgear designed our apparel for the active women. You are uniquely different, celebrate your personal strength, style and spirit everyday.